The current year has put me under intense pressure to raise the bar in 2016. The keyword is sustainability!
Among the many ways that sustainability has been defined, the simplest and most fundamental is: "the ability to sustain" or, put another way, "the capacity to endure."
Today, it is by no means certain our society has the capacity to endure – at least in such a way that the nine billion people expected on Earth by 2050 will all be able to achieve a basic quality of life. The planet's ecosystems are deteriorating and the climate is changing. We are consuming so much, and so quickly, that we are already living far beyond the earth's capacity to support us. And yet nearly a sixth of our fellow humans go to bed hungry each day: both an unnecessary tragedy and a source of social and political unrest. Meanwhile, our globalized world is more interconnected and volatile than ever, making us all more vulnerable.
While sustainability is about the future of our society, for today's industries and businesses, it is also about commercial success. The mandate to transform businesses to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world.
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