Leaders must be proactive about discovering the full potential in others, and equally in themselves, in order to define their leadership identity. People should begin to understand how their leadership identity influences the evolution of the business when they can articulate the unique ways they think, what gives their leadership distinction, the impact their presence creates and what it is they serve. A strong leadership identity can provide clarity and alignment throughout the organization even as it leverages the unique differences in people to see and seize opportunities previously unseen.
Most importantly, we must be such leaders who say 'do as I do' and not 'do as I say' only.
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